Still pursuing the packaging side of the project, things are coming along nicely. I still believe that the packaging is as much of a deal as the item itself and that a well designed product should be in a well designed piece of packaging. This holds true to many companies and I like to take care of all the details from start to finish.
The boxes have been finished. Once the right size was created it was just a case of making a good version of it. They are slightly bigger than I hoped because I don’t know how big the plug is that I ordered for it yet because it hasn’t arrived yet. But as soon as it arrives, a smaller internal piece will be made to house it and the USB cable. The booklet has also been finished. A smaller version was created as a 70mm square rather than an 80mm square. This means that it fits on the internal surfaces of the product nicely (a photo later on when the internal box structure is made will explain all of this). The packaging has also been kept to a minimum. Single core cardboard (~2mm thick) makes up the box. Some quick calculations tell me that if put on pallets to half height, it would hold about 400 boxes, so shipping would be made cheaper and more efficient than if it had larger, more extensively padded boxes.
What was going to go on the outside of the box? This was a problem that I thought would cause more trouble than it was worth but as it turns out, it wasn’t. I bounced ideas off a friend about what I should do and we both ended up agreeing on the same thing. Because the boxes were too big to fit on the laser cutter (annoyingly they were 20mm too big when I was wanting to cut the net shape out), a paper sleeve or slip would be used with just the name of the product on it. Nothing else. The colour of the paper used would determine the colour of the product inside. The cardboard box in that case would be left blank. It mimics the product itself. It has no product information on it, usage instructions or graphics apart from the name of it on the light prism.
This type of packaging should also appeal to the target age group. Younger people today tend to be more interested in higher quality or looking products. Hence why you see most of them with a smartphone and wearing stupidly expensive clothes. If I can try and convey a value of expense and quality with the packaging, it should make them more interested in the product and hence more people would buy it. I suppose it is a case of judging a book by its cover with this one, as I mentioned earlier, a good quality product deserves a good quality box to put it in.