As I have already stated on this blog, I am a big fan of videos that show the process behind creating an object. I can (and have) sat for hours watching videos on how cars are made or fish fingers, for example. This subject was the driving force behind the Enjoying A Craft series that I have been posting.
All of the videos I have been posting have focussed on small scale products such as scissors or home made soap. When it comes to high quality how it’s done videos regarding mass manufactured products things become a little harder to find. The reasoning behind this may very well be because companies do not want to broadcast their methods to the world and subsequently their competitors. There is one company that in recent years have surpassed everyone else and actively go to show off their manufacturing processes. Apple.
I would have to go back through many hundreds of videos and numerous Apple Keynotes to determine when they openly started to visualise their manufacturing processes on video. I would be willing to do this but not this time. Their videos are of high quality and show a side to the company that is renowned for its secrecy. It is no secret that they value design highly within their Cupertino headquarters and throughout their hundreds of retail outlets. As an outside designer looking in, these videos are a breath of fresh air, in part due to the lucid tones of Jonathan Ive.
Out of their many process videos to choose from, it was a tough decision. After a lot of head scratching and repeatedly watching (yeah ok, that was just an excuse to keep watching them over again) I have decided to share the three most recent ones regarding the WATCH. I should however give a noticeable mention to the MacPro and iPhone 5S and 5C manufacturing videos that were pipped to the post.
The WATCH is an interesting product even if I don’t want one. I will probably discuss this at a later time. The videos however are superb. Each of the videos explores the processes and material behind each of the three watch versions. Aluminium, Stainless Steel and Gold. Three different metals with different properties all processed differently to create a similar end product. Pure designery joy.